Terms & Conditions

Effective Date: May 2025  |  Version 1.0 

These Terms and Conditions (Terms) govern your use of the SponsorLink platform, including the website at sponsorlink.com.au and any associated mobile applications (the Platform). The Platform is operated by Sponsorlink ABN: 96 678 308 426 (we, us, our).

By creating an account or using the Platform in any way, you confirm that you have read these Terms and agree to be bound by them. If you don't agree, please don't use the Platform.

These Terms should be read alongside our Privacy Policy and Data Deletion Policy, both of which are available on our website. 

1. WHO THESE TERMS APPLY TO

SponsorLink is used by two types of accounts:

-  Athletes and content creators, individuals who use the Platform to manage their public profile, connect social accounts, and engage with sponsorship opportunities.

-  Brands and sponsors, businesses or individuals who use the Platform to find, evaluate, and manage commercial partnerships with athletes or creators.

Where these Terms apply differently to each type of user, that's noted in the relevant section. Where they're not distinguished, the Terms apply to everyone. 

2. ACCOUNT REGISTRATION

To use most features of the Platform, you need to register an account. When you do, you agree to:

-  Provide accurate, current, and complete information about yourself or your business

-  Keep your account details up to date

-  Keep your login credentials secure and not share them with anyone

-  Notify us immediately at privacy@sponsorlink.co if you think your account has been compromised

You're responsible for everything that happens under your account, whether or not you authorised it. We're not liable for any loss arising from unauthorised account access where you've failed to keep your credentials secure.

Each person or business may hold one account only. We reserve the right to suspend or terminate duplicate accounts. 

3. ATHLETE AND CREATOR RESPONSIBILITIES

If you're using SponsorLink as an athlete or content creator, you take on additional responsibilities by using the Platform. 

3.1 Your profile

You're responsible for keeping your profile accurate and up to date. This includes your sport or content category, audience details, and any claims you make about your reach or experience. Misleading profile information can affect the integrity of the sponsorship process for everyone involved, and we may suspend accounts where we find material inaccuracies. 

3.2 Sponsorship commitments

When you enter into a sponsorship agreement through Sponsorlink, you're committing to deliver what's agreed. That means meeting deadlines, completing deliverables as described, and communicating promptly if something changes. We're not a party to the commercial terms you agree with a
brand, that's between you and them, but we do expect users to conduct themselves honestly and professionally through the Platform. 

3.3 Content you submit as deliverables

Any content you upload to the Platform as part of a sponsorship deliverable must be yours to share. You must have the necessary rights to any images, music, footage, or other material included. By submitting content as a deliverable, you confirm that doing so doesn't infringe anyone else's rights. 

3.4 Compliance with platform rules

If a sponsorship involves content posted on a social platform, including Facebook or Instagram, you're responsible for ensuring that content complies with that platform's own community standards and advertising policies. We're not responsible for content removed or actioned by a third-party platform. 

3.5 Disclosure obligations

Sponsored content must be disclosed in accordance with applicable advertising standards, including the Australian Association of National Advertisers (AANA) Code of Ethics and any relevant guidance from the ACCC. The responsibility for proper disclosure sits with you as the creator. SponsorLink doesn't check or verify disclosures on your behalf. 

4. CONNECTED SOCIAL ACCOUNTS

SponsorLink gives athletes and creators the option to connect their Facebook and Instagram accounts. This is not required to use the Platform, but some features, particularly those relating to analytics and sponsor reporting, depend on it. 

4.1 How connections work

Social account connections are made through each platform's standard OAuth authorisation flow. You'll be asked to approve specific permissions before anything is connected. We only request the permissions needed for the features you're using, we don't ask for access to your messages, contact list, or any data beyond your own public profile and performance metrics. 

4.2 What you're authorising

By connecting a social account, you authorise SponsorLink to access and process the following data from that account: 

-  Your public profile information (name, profile image, bio)

-  Follower and subscriber counts

-  Engagement metrics on content you've published (likes, comments, shares, views)

-  Aggregated audience demographic data, as provided by the platform's API 

This data is used to populate your analytics dashboard and, where you've agreed to this within a sponsorship deal, to generate performance reports for active sponsors. 

4.3 Disconnecting

You can disconnect a social account at any time through Settings > Connected Accounts. You can also revoke SponsorLink's access directly through Facebook or Instagram under Apps and Websites in your settings on those platforms. Either method works. On disconnection, we stop pulling data immediately and delete any cached analytics from that account within 30 days. 

4.4 Third-party platform terms

Your use of Facebook or Instagram is governed by Meta's own terms of service and policies, which are separate from ours. We're not responsible for how those platforms operate, any changes they make to their APIs, or any decisions they make about your account. 

5. SPONSORSHIP ANALYTICS AND REPORTING

SponsorLink generates analytics based on the social data you connect. These are shown to you inside your dashboard and, where a deal involves performance reporting, shared with the relevant sponsor. This section explains how that works. 

5.1 Your dashboard

Your analytics dashboard shows metrics drawn from your connected social accounts, things like follower growth, average engagement rates, and campaign-level performance summaries. This data is for your use. It's not shared with brands unless you're in an active deal that specifically includes reporting. 

5.2 Sponsor reporting

If a sponsorship agreement includes a performance reporting component, the relevant metrics for that campaign may be shared with the sponsoring brand. What's shared is defined by the deal terms, it's not an open feed of your entire analytics history. Once a deal closes, the sponsor's access to your data ends. 

5.3 Accuracy of analytics

Analytics figures are drawn from data provided by third-party social platforms via their APIs. While we display what we receive, we can't guarantee the accuracy or completeness of that data. Platform outages, API changes, and account-level restrictions can all affect what we're able to pull. We're not liable for decisions made by you or a brand on the basis of analytics data displayed on the Platform. 

5.4 No benchmarking or public distribution

Your analytics data is not sold, published, benchmarked against other users publicly, or used in any way that makes it visible outside your active sponsorship agreements. We don't run market intelligence products or sell performance data to third parties. 

6. CONSENT FOR ANALYTICS PROCESSING

When you connect a social account and use SponsorLink's analytics features, you're giving us consent to process the data from those accounts for the purposes described in these Terms and in our Privacy Policy.

That consent covers:

-  Fetching performance data from connected social accounts on a scheduled basis

-  Storing that data to populate your dashboard

-  Generating calculated metrics (such as engagement rates) based on that data

-  Sharing relevant metrics with a sponsoring brand within the scope of an active deal you've entered into

You can withdraw this consent at any time by disconnecting your social accounts. Disconnecting doesn't affect the lawfulness of any processing that happened before you withdrew consent, but it ends all ongoing data collection from that point forward.

We don't use analytics data to build inferred profiles about you beyond what's needed to operate the Platform. We don't use your data to target you with advertising or share it with advertisers. 

7. AI AND MEDIA ANALYSIS

SponsorLink does not use artificial intelligence to analyse users, score athletes, or profile individuals for brand-targeting purposes.

Where automated calculations are applied to your data, for example, calculating an engagement rate from raw figures, that's standard arithmetic applied to data you've made available through a connected account. It's not AI-driven analysis of you as a person.

We do not:

-  Use machine learning models trained on your content or personal data

-  Run media analysis tools that assess the sentiment, tone, or quality of your posts

-  Use AI to make decisions about your eligibility for sponsorship opportunities

-  Sell access to AI-generated insights about you to brands or third parties 

If this changes in the future, we'll update these Terms and our Privacy Policy and notify you before any such features are introduced. 

8. BRAND ACCESS LIMITATIONS

Brands using SponsorLink have access to athlete and creator profiles and data only within defined limits. This section spells out what those limits are. 

8.1 What brands can access

A brand account can view the public profile information that an athlete or creator has chosen to make visible on the Platform. This includes their name, category, profile summary, and where connected and made discoverable, a general indication of their audience size. 

8.2 Access during an active deal

Once a sponsorship agreement is in place, the sponsoring brand gets access to deal-specific information: agreed contact details, deliverables submitted through the Platform, and any performance reports tied to that
campaign. This is limited to what's relevant to the active agreement. 

8.3 What brands cannot do

Brands using SponsorLink may not:

-  Access an athlete or creator's full analytics history outside of an active, agreed deal

-  Use SponsorLink to monitor an athlete's social media activity on an ongoing basis

-  Retain or export data accessed through the Platform for use in external systems without separate consent from the individual

-  Share athlete or creator data accessed through the Platform with third parties

-  Use athlete or creator data for any purpose other than managing the specific sponsorship relationship 

8.4 Access ends when deals end

Once a sponsorship agreement is closed or expired, the brand's access to that athlete's data through the Platform ends. There's no ongoing feed or retained access after a deal wraps up. 

8.5 Brand responsibilities

Brands are responsible for ensuring their use of any data accessed through SponsorLink complies with applicable privacy laws, including the Australian Privacy Act 1988. Any misuse of athlete or creator data, including using it beyond the scope of an agreed deal, is a breach of these Terms and may result in account suspension. 

9. FEES AND PAYMENTS

Some features of SponsorLink may be subject to subscription fees or transaction-based charges. Where fees apply, these will be clearly disclosed before you commit to anything. By providing payment details, you
authorise us to charge the applicable fees in accordance with the plan or transaction you've selected.

All fees are in Australian dollars unless stated otherwise. We use third-party payment processors to handle transactions, your payment details are processed securely by those providers and are not stored on our systems.

If a payment fails, we'll attempt to notify you and may suspend access to paid features until the matter is resolved. Refund eligibility depends on the specific plan or service and will be assessed on a
case-by-case basis. 

10. PROHIBITED CONDUCT

There are some things you simply can't do on Sponsorlink. These apply to all users, whether you're an athlete, creator, or brand.

You must not:

-  Use the Platform for any purpose that's unlawful or that violates these Terms

-  Provide false, misleading, or deceptive information in your profile or during any deal process

-  Attempt to access another user's account or data without authorisation

-  Use the Platform to harass, threaten, or intimidate any person

-  Scrape, copy, or extract data from the Platform using automated tools or other methods not expressly permitted by us

-  Use SponsorLink data or tools to compete with our business

-  Attempt to interfere with, disrupt, or compromise the integrity or security of the Platform

-  Upload or transmit malicious code, viruses, or anything designed to damage or interfere with our systems

-  Misrepresent your affiliation with any person or organisation

We may suspend or terminate accounts that breach these rules, with or without notice, depending on the severity of the conduct. 

11. INTELLECTUAL PROPERTY

Unless otherwise stated, we own or hold a licence to all intellectual property in the Platform, including the software, design, text, graphics, and underlying code. You're given a limited, non-exclusive, non-transferable licence to use the Platform for its intended purposes in accordance with these Terms. Nothing in these Terms transfers any intellectual
property rights to you.

You retain ownership of content you create and upload to the Platform, your profile text, your deliverable submissions, your own social content. By uploading content to the Platform, you grant us a limited licence to host, display, and transmit it as needed to operate the Platform. We don't claim ownership of your content and we don't use it beyond what's needed to deliver the service.

You must not copy, reproduce, modify, or distribute any part of the Platform or its content without our written permission. 

12. THIRD-PARTY PLATFORMS AND LINKS

SponsorLink integrates with and links to third-party services, including Meta's Facebook and Instagram platforms. We're not responsible for the content, availability, or conduct of any third-party service. Your use of those services is governed by their own terms and policies.

Where our Platform relies on third-party APIs, including Meta's Graph API, we can't guarantee uninterrupted access to the features that depend on them. Changes to those APIs, or decisions by the platform operators, may affect what we're able to offer. We'll do our best to communicate any significant changes but we're not liable for service interruptions caused by third-party platforms. 

13. DISCLAIMERS AND LIMITATION OF LIABILITY

The Platform is provided on an 'as is' and 'as available' basis. To the maximum extent permitted by law, we make no warranties about the Platform, including that it will be uninterrupted, error-free, or suited to any particular purpose.

We're not a party to any sponsorship agreement you enter into through the Platform. We don't vet, endorse, or guarantee any brand or any athlete. Any commercial arrangement you reach with another user is between the two of you, and any disputes arising from it are yours to resolve.

To the maximum extent permitted by law, our liability to you for any loss or damage arising from your use of the Platform, regardless of how it arises, is limited to the fees you've paid to us in the three months prior to the event giving rise to the claim. We're not liable for indirect, consequential, or speculative losses.

Nothing in these Terms excludes any rights you have under the Australian Consumer Law that cannot be excluded by contract. 

14. INDEMNITY

You agree to indemnify us and hold us harmless against any claim, loss, damage, or expense (including legal costs) arising from your use of the Platform, any content you submit, or any breach of these Terms. This obligation continues after your account is closed.

 

15. TERMINATION

You can close your account at any time through Settings > Account > Delete My Account, or by emailing privacy@sponsorlink.com.au.

We can suspend or terminate your account at any time, with or without notice, if we believe you've breached these Terms or if we decide to discontinue the Platform in whole or in part. We're not liable to you for any loss arising from account termination, except where termination results from our own breach. 

On termination, your right to use the Platform ends immediately. Sections of these Terms that are intended to survive termination, including intellectual property, liability limits, indemnity, and dispute resolution, remain in effect. 

16. CHANGES TO THESE TERMS

We may update these Terms from time to time. When we do, we'll post the revised version on the Platform with a new effective date. If the changes are material, we'll give you at least 14 days' notice via email or in-app notification before they take effect.

Continuing to use the Platform after the updated Terms take effect means you accept them. If you don't agree, you can close your account before the changes kick in. 

17. DISPUTES

If something goes wrong and you have a complaint, please contact us first at privacy@sponsorlink.com.au. We'd rather sort things out directly than let them escalate.

If we can't resolve a dispute through direct contact, the party raising the dispute should put it in writing and propose a resolution. Both parties then have 7 days to arrange a meeting (or call) between senior representatives to work through it in good faith. If that doesn't lead to resolution within 21 days, either party may refer the matter to litigation.

These Terms are governed by the laws of New South Wales, Australia. You agree to submit to the exclusive jurisdiction of the courts of New South Wales for any dispute arising under or in connection with these Terms. 

18. GENERAL

If any part of these Terms is found to be invalid or unenforceable, that part will be read down as narrowly as possible, or severed, without affecting the rest of the Terms.

Our failure to enforce any provision of these Terms at a given time doesn't mean we've waived the right to enforce it later.

These Terms, together with our Privacy Policy and Data Deletion Policy, make up the full agreement between you and Sponsorlink in relation to your use of the Platform. 

19. CONTACT

For questions about these Terms:

Sponsorlink

Email: privacy@sponsorlink.co

Website: sponsorlink.co

We aim to respond to all enquiries within 5 business days. 

Sponsorlink | privacy@sponsorlink.co | Version 1.0, May